CLIENT
Axe
AGENCY
Edelman
PROJECT DESCRIPTION
Michael B. Jordan goes behind the scenes of the AXE Temptation Lab to learn how AXE creates the most tempting scents on earth.
CHALLENGE
Create a branded experience for the Axe Temptation labs, working with award winning actor, Michael B. Jordan.
SOLUTION
Audiences are given a tour of the Axe Temptation Labs, by host Michael B. Jordan, as we explore the roots of temptation, ending with a groundbreaking scientific discovery- the Temptation Gland.
ROLE
Creative Direction, Script Development
